Between Marketing

Learn about APPLE tax appy from April.


Dear Valued Clients,

We hope this message finds you well. At BETWEEN, we are committed to providing exceptional service and delivering optimal results to our clients. As part of our ongoing efforts to maintain the highest standards of service, we wanted to inform you of an upcoming change regarding our retainer charges.

Effective 1st of APRIL 2024, we will be implementing a 30% increase in our retainer charges for all clients. This decision has not been made lightly, but rather as a necessary step to ensure that we can continue to deliver the level of service and quality that you have come to expect from us.


The reason for this adjustment is due to the recent introduction of the “Apple Tax.” As you may be aware, FACEBOOK has implemented new policies and fees that directly impact businesses like ours, resulting in increased operational costs. While we have absorbed these additional expenses to the best of our ability thus far, we find it necessary to adjust our pricing structure to maintain our commitment to excellence.

We understand that any change in pricing may raise questions, and we are here to address any concerns you may have. Our team remains dedicated to providing transparency and open communication throughout this transition process.

It’s important to note that failure to implement this increase may result in a significant drop in the performance of our services, estimated to be between 40% to 50%. We are dedicated to maintaining the quality and efficacy of our work, and this adjustment is crucial in ensuring that we can continue to deliver the results you expect.

We sincerely appreciate your understanding and continued partnership. Should you have any questions or require further clarification, please do not hesitate to reach out to your account manager or contact us directly at 07 60 70 60 33 / 052 312 4444.

Thank you for your ongoing support,  (CHAMIDU DINETH – Marketing Manager)